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Rebranding | Brochure | Website
Little Rainbows is a successful nursery that needed a rebrand when it grew into new, larger premises catering for many more children with a much expanded staff.
To represent the professionalism of the business and to differentiate it from other 'rainbow' businesses the rainbow colours were used, but not the oh so common form.
Each of the seven shapes represents one of the seven early learning goals (of the time).
Each shape has a solid flat colour overlaid with a hand drawn version; this is to signify an adult in the background helping a child to reach their goals with freedom of expression.
The main font is bespoke, hand drawn over a solid font, giving a sense of a child's freedom whilst still remaining professional and legible. The sub-font in caps shows the seriousness of the business, clearly saying what it does and how a parent can trust Little Rainbows to take care of their child.
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